UI & Branding
User Interface Design
After determining the branding and design elements, I mocked up and demo’ed tutorial onboarding screens, reactions & animations, composition/spacing, and more. I worked closely with the dev team to produce a functional & beautiful final product, published in the app store!
Check it out! App Store Link
Visual identity for a health startup
Strictly Based provides their customers services which help facilitate better health decisions around food and lifestyle. I was tasked to create clean, minimalist branding that helped communicate their brand story for both their general branding, and in specific uses in their web and app experiences. My thought process:
App feature: “based-not based” marks foods that have been scanned as healthy or unhealthy respectively
Stamp/“seal of approval” style for declaring verdict
Type inspired by stamp & shipping crate typography
Minimalism
Logos & App icon options reflect sleek modern design, while maintaining the stencil details.
Secondary font similar to popular modernist fonts like Futura
