UI & Branding
User Interface Design
Though I lack experience in coding or supporting platforms like Figma, I contributed to the design process for the interface of the Strictly Based app. This ranged from creating tutorial screens, to helping curate animations, element spacing, and more. I worked closely with the dev team to produce mockups from which to base their designs from.
Visual identity for a health startup
This company, Strictly Based provides their customers services which help facilitate better health decisions around food and lifestyle. I was tasked by them to create a clean, minimalist aesthetic that helped communicate their brand story for both their general branding, and in specific uses in their web and app experiences. My thought process:
App feature: “based-not based” marks foods that have been scanned as healthy or unhealthy respectively
Stamp/“seal of approval” style for declaring verdict
Type inspired by stamp & shipping crate typography
Minimalism
Logos & App icon options reflect sleek modern design, while maintaining the stencil details.
Secondary font similar to popular modernist fonts like Futura
