I was enlisted by Seydrah, an Arabian-style fragrance startup to create the visual identity for the brand, while delivering specific items like packaging and label designs to be printed on both the fragrance bottles, and the boxes they came in. This project was delivered on a rushed timeline and required a lot of adaptation & iteration on my part in learning about specific manufacturing constraints. If I were to cite some failures in this project, it would be that the primary font lacked readability when scaled down, the color contrast was too low when printed, and that when delivering, I simply gave the client the completed material rather than organizing them in a presentable manner, hence the lack of a formal branding guidelines page, a lesson I improved upon in my Strictly Based project.

Inspo:

• Nature

  • Design that helped reflect the fragrance

• Arabian typography, blended with English

  • smooth lines and wavy flourishes from Arabic

  • Hard lines and bold edges from English type

• Islamic Architecture

  • Arches

  • Geometry

  • Clean

  • reminiscent of paradise, gardens