I was enlisted by Seydrah, an Arabian-style fragrance startup to create the visual identity for the brand, while delivering specific items like packaging and label designs to be printed on both the fragrance bottles, and the boxes they came in. This project taught me how to deliver on a short timeline (>2 weeks), and looking back, I would improve contrast for readability and to account fo manufacturing/printing adjustments. Since this project, I’ve evolved in my ability to present tighter, more human-centered products.

Inspo:

• Nature

  • Design that helped reflect the fragrance notes

• Arabian typography, blended with English

  • smooth lines and wavy flourishes from Arabic

  • Hard lines and bold edges from English type

• Islamic Architecture

  • Arches & Geometry

  • Modern & Clean

  • Reminiscent of paradise, Islamic gardens