Design language for UIUC MSA (Muslim Student association)
The inspiration
The warm tones, idealic scenes, and unique, eye catching typography and text placement were all elements I looked to emulate.
These Graphics were heavily inspired by vintage national park graphics. I looked to convey a sense of nostalgia & adventure with our events & promotions, as the MSA served as a home away from home for many of its members.
{
}
Tri-fold design for quad day booth
The visuals supporting MSA’s story went through multiple iterations, with experiments in other styles until I found our voice. Here’s a quick collection of where I started before arriving at the vintage aesthetic above!
translating skills across disciplines..
One of my biggest undertakings in this job was producing MSA’s yearly merchandise design. My goals were to stay true to the branding I had established, and tell a story in the process.
The inspiration
The detail of these vintage diagrams, & their labels
The Composition Of these vintage magazine ads
The heritage aesthetics from these old fruit labels
The intention with this project was to match the nostalgia and heritage aesthetics of the existing branding by emulating analogue & hand-made textures/composition in the design.
The Result
